From the caveman trading his wife for a flint to the chubby kindergartener trading treats across the lunch table, bartering is one of the oldest methods of salesmanship in the book.
When Andrew Schiestel (of tbk creative) asked the question “How can you be more generous in your business than you already are?” to his Facebook friends, I was the first to respond. I explained how someone whose puppies I looked after wanted to exchange services and offered me private yoga sessions rather than money for the next time I was to look after her dogs. Many would say nowadays that it’s not a business exchange because I’m not getting any monetary gain from it. I beg to differ, non-believers, and here’s why:
Bartering adds a dynamic to a transaction that, with the now overwhelmingly common goods/services for money exchange, is rarely achieved: A relationship. Think about it… you go to a store, buy something, have a quick two minute chat (if that) with the teller, and stroll on out of there gaining nothing but your purchase and losing time that you could be spending building relationships with your clients. With the barter system, you negotiate terms with the other party, plan when to exchange services, and then spend time together as you exchange them. That’s a whole lot of time to talk about your goals and what you’re up to right now (networking) that you’re missing in the… I guess what people would call, the traditional way of doing things. But as I said to open, bartering is one of the oldest methods ever, maybe it should be coined the traditional way of doing business.
Someone commented on my post on Andrew’s facebook that it’s not a wonder why bartering works… there’s a reason why it’s been around forever! (If you’d like, take a look at this guy who started with one red paper clip and ended up with a house
I opt for a hybrid between the two types of transactions – because, let’s face it, I do need money to achieve the things I want to (like the Personal Training Course). But when I can, you can bet your bottom dolla that I’ll be swapping.
Thoughts?
A

